Donald Trump Resigns…

Yes indeed, fake news certainly grabs the attention!  It’s defined as the deliberate spreading of misinformation in print or broadcasting media and particularly in the online environment, where it can go viral and quickly spread. The introduction of fake news has reinforced in my mind how critical it is to build a brand in the […]

Continue reading

A Hot Alternative to Cold Calling?

The majority of us cringe at the thought of cold calling. We want ideally to be able to sell our wares in a situation where we have already established credibility with our prospect and some level of a relationship. And guess what? There is a way. Have you considered the concept of speaking to sell? […]

Continue reading

You Owe £50 Billion!

Attention getting, isn’t it? This is the figure that is being bandied about as the amount that the UK must pay in order to exit the European Union. It’s a phenomenal amount of money, and it got me thinking as to whether or not the Brexit vote outcome would have been the same, if more […]

Continue reading

Are you having an Oscar moment?

I watched with a combination of fascination and horror as disaster struck this week’s carefully orchestrated Oscar Awards in Hollywood. The final award, Movie of the Year, was announced as “La La Land” and the cast proudly congregated on the stage and were making their acceptance speech.  Suddenly an organiser appeared from the wings, grabbed […]

Continue reading

Love is actually about the before and after

Everyone thinks that love is always about the actual relationship. However, when it comes to testimonials what will entice your prospect to fall in love with your product is the before and after story. What will meaningfully influence and attract prospects is if they can get an insight into the transition that your customers have […]

Continue reading

Do You Willingly Participate In A Recession?

Brian Joffe, one of South Africa’s toughest and most successful businessmen is known to have placed a sign in one of his companies which read, “Here we do not participate in a recession.”  This is advice which he himself has heeded as he started his business in the tough trading conditions of 1978 and today […]

Continue reading

Donald Trump Does It All The Time!

No matter your view of President-in-waiting, Donald Trump, he never goes unnoticed.  He is a master of keeping focus on both himself and his business.  Love him or loathe him, he always has an impact. In 2017 how can you ensure that you create the right awareness amongst the right audience for both you and […]

Continue reading

What Should You and Richard Branson Have In Common?

Well, you’re probably thinking it’s that billionaire pound status (and wouldn’t we all like that!).  But I’m referring to Richard Branson’s constant quest to keep close to his customers and understand them. This is critical to any entrepreneur’s success and probably one of the key contributors to Sir Richard acquiring a business empire with over […]

Continue reading

Discover (Again) in 5 Minutes What Makes YOU Tick!

Have you ever wondered why you do what you do?  Why do you react in a certain way? What drives your decision-making, both in your personal and business life? It’s that time of year when we wind down, kick off our shoes, feel the beach sand between our toes and do a bit of self-reflection. […]

Continue reading

What it REALLY takes to start a profitable online business

There is no lack of marketing advice and strategy available.  I was speaking with marketing guru, Bernadette Doyle and she talked about spending hundreds of thousands on coaching and courses. In her 15 years of running a successful online business she has seen trends come and go, seen promotions fail and succeed. In this time, […]

Continue reading
close

Want to know the best solution to grow  your customers and your profits