Blog - Page 3 of 6 - Marketing Breakthroughs

A Four Letter Word That Gets You The Best Return

The world is filled with marketing hype.  In fact it’s estimated that globally $500 million is spent on marketing hype annually. But should marketers instead be substituting that four letter word, “hype” for the simple word “help”.  The reason: focusing on determining how you can be useful to your customer provides you with the potential […]

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You Can Be Live On TV for FREE

We all know the value of live TV coverage.  It instantly gets you and your product in front of masses of people.  It builds your authority in your industry and your brand.  The more people know you and your product, the greater your sales and your profits.   So what if there was a way […]

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“I’m Sorry – I Failed….”

These words send a wave of fear and shame through most of us.  And yet, as entrepreneurs, who are often traversing uncharted territory, we cannot always expect success and that everything is going to be smooth sailing.   So how can we get more comfortable with failure and use it to put us on a […]

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Donald Trump Resigns…

Yes indeed, fake news certainly grabs the attention!  It’s defined as the deliberate spreading of misinformation in print or broadcasting media and particularly in the online environment, where it can go viral and quickly spread. The introduction of fake news has reinforced in my mind how critical it is to build a brand in the […]

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A Hot Alternative to Cold Calling?

The majority of us cringe at the thought of cold calling. We want ideally to be able to sell our wares in a situation where we have already established credibility with our prospect and some level of a relationship. And guess what? There is a way. Have you considered the concept of speaking to sell? […]

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You Owe £50 Billion!

Attention getting, isn’t it? This is the figure that is being bandied about as the amount that the UK must pay in order to exit the European Union. It’s a phenomenal amount of money, and it got me thinking as to whether or not the Brexit vote outcome would have been the same, if more […]

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Are you having an Oscar moment?

I watched with a combination of fascination and horror as disaster struck this week’s carefully orchestrated Oscar Awards in Hollywood. The final award, Movie of the Year, was announced as “La La Land” and the cast proudly congregated on the stage and were making their acceptance speech.  Suddenly an organiser appeared from the wings, grabbed […]

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Love is actually about the before and after

Everyone thinks that love is always about the actual relationship. However, when it comes to testimonials what will entice your prospect to fall in love with your product is the before and after story. What will meaningfully influence and attract prospects is if they can get an insight into the transition that your customers have […]

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Do You Willingly Participate In A Recession?

Brian Joffe, one of South Africa’s toughest and most successful businessmen is known to have placed a sign in one of his companies which read, “Here we do not participate in a recession.”  This is advice which he himself has heeded as he started his business in the tough trading conditions of 1978 and today […]

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Donald Trump Does It All The Time!

No matter your view of President-in-waiting, Donald Trump, he never goes unnoticed.  He is a master of keeping focus on both himself and his business.  Love him or loathe him, he always has an impact. In 2017 how can you ensure that you create the right awareness amongst the right audience for both you and […]

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