Category Archives for Digital

Switch This On When you Need New Clients

How would you like to be in the position where you had a results-generating Facebook Marketing campaign that you could literally turn on like a tap, whenever you needed new clients.  This weekend I attended a Facebook Mastery seminar and I thought I’d share with you the winning 5 step recipe for achieving this.  Even […]

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My Gift to YOU…

Wouldn’t it be great if you had FREE access to the world’s most popular digital expert before developing your website, using Google AdWords or posting on social media to target new customers? The good news is that now you do! Simply click on https://www.redandyellow.co.za/textbook and you have free, lifetime access to the about-to-be published 6th […]

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Tap Into Half A Billion Potential Customers!

A targeted audience, the ability to network one-on-one, conversation starters to assist you when you initially approach a prospect – these are just some of the opportunities that LinkedIn can offer you. With over 500 million members it’s the largest professional networking platform.  Here’s how you can unleash its potential for your business. Focus on […]

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Technology Ensures You’re NOT Just A Number!

A key benefit of Digital Marketing is that we can measure the impact of all our online campaigns.  We have access to the data – who downloaded our opt-in offer, how many people visited our website, what our customers purchased. The irony is that it’s data, powered by digital technology, which is now allowing marketers […]

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A Four Letter Word That Gets You The Best Return

The world is filled with marketing hype.  In fact it’s estimated that globally $500 million is spent on marketing hype annually. But should marketers instead be substituting that four letter word, “hype” for the simple word “help”.  The reason: focusing on determining how you can be useful to your customer provides you with the potential […]

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What it REALLY takes to start a profitable online business

There is no lack of marketing advice and strategy available.  I was speaking with marketing guru, Bernadette Doyle and she talked about spending hundreds of thousands on coaching and courses. In her 15 years of running a successful online business she has seen trends come and go, seen promotions fail and succeed. In this time, […]

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It’s Truly Ripsnorter!

No, I didn’t know what it meant either until a couple of minutes ago. Ripsnorter (pronounced rip-SNAWR-ter), according to thesaurus.com, means ‘something or someone remarkably good or exciting’. ‘You’re ripsnorter, you are!’ or ‘You need to meet this guy, he’s so ripsnorter!’ Can you see that catching on? To be honest, I can’t either, but […]

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Create and Grow a Passive Income

Freedom, flexibility and a passive income – sound appealing?  These are the benefits of taking your business online.  Whether you offer a video educational service or a tangible product; if you have the right online systems in place and automate them, your lead generation, sales process and fulfilment should automatically be triggered.  And the best […]

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Mental Triggers Work Online!

Last week I signed up a new client who wants to start promoting her art tutoring online. She’d heard that I’m a Quirk Accredited Digital Marketer and knew that I’ve recently completed Jeff Walker’s Product Launch Formula course.  He’s a real guru when it comes to launching online products.  I’d like to share with you […]

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Nurture Your Personal Brand

What do you want people to associate with when they think about your name?  How do you wish them to perceive your personal brand? People in business want to connect with other people rather than with companies, so whether you’re an employee or a business owner, it’s important to enhance your brand image and reputation. […]

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