Category Archives for Digital
Nurture Your Personal Brand
What do you want people to associate with when they think about your name? How do you wish them to perceive your personal brand? People in business want to connect with other people rather than with companies, so whether you’re an employee or a business owner, it’s important to enhance your brand image and reputation. […]
Continue readingIs Your B2B Marketing On The Money?
Gone are the days when business to business marketing was a matter of holding a successful golf day or providing a lavish gift to secure a contract. The playing field has changed and many companies are up skilling their procurement staff, ensuring they research and understand a market, before they approach potential suppliers. Here are […]
Continue readingDo’s and Don’t for your Website
A professional and well functioning website is the cornerstone of an Internet marketing campaign. Your online articles and social media posts should drive traffic to your website, providing the opportunity to present your product and make an irresistible offer. Do the thinking first Don’t start working on your website design before you’ve considered its role […]
Continue readingWriting Online – First Impressions Count!
Just as when we meet a new person, first impressions of online content will determine whether or not we engage and for how long. Your online copy needs to have a compelling headline, a well structured layout and look easy to read. Here are four tips to bear in mind when you’re writing online copy, […]
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