Category Archives for General

Are you Guilty of…?

I know that I certainly am… guilty of reacting in the moment when faced with difficult situations or people.  It’s ego driven, full of emotion and inevitably has negative repercussions. Reacting versus Responding Reacting instinctively to trying personal or business circumstances literally closes down the options you have to positively resolve the situation. So what’s […]

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Crack Your Bottom to Grow Your Top!

Sound like gobbledygook?  This is a strategy adopted by some very successful businesses. They establish themselves in the bottom end of the market and then expand, attracting top end clients.  They hone in on what consumers want, cut the frills and provide a low cost, quality product. Here’s the recipe that three companies, in very […]

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Tap Into Half A Billion Potential Customers!

A targeted audience, the ability to network one-on-one, conversation starters to assist you when you initially approach a prospect – these are just some of the opportunities that LinkedIn can offer you. With over 500 million members it’s the largest professional networking platform.  Here’s how you can unleash its potential for your business. Focus on […]

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Technology Ensures You’re NOT Just A Number!

A key benefit of Digital Marketing is that we can measure the impact of all our online campaigns.  We have access to the data – who downloaded our opt-in offer, how many people visited our website, what our customers purchased. The irony is that it’s data, powered by digital technology, which is now allowing marketers […]

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Do You Willingly Participate In A Recession?

Brian Joffe, one of South Africa’s toughest and most successful businessmen is known to have placed a sign in one of his companies which read, “Here we do not participate in a recession.”  This is advice which he himself has heeded as he started his business in the tough trading conditions of 1978 and today […]

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Discover (Again) in 5 Minutes What Makes YOU Tick!

Have you ever wondered why you do what you do?  Why do you react in a certain way? What drives your decision-making, both in your personal and business life? It’s that time of year when we wind down, kick off our shoes, feel the beach sand between our toes and do a bit of self-reflection. […]

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What it REALLY takes to start a profitable online business

There is no lack of marketing advice and strategy available.  I was speaking with marketing guru, Bernadette Doyle and she talked about spending hundreds of thousands on coaching and courses. In her 15 years of running a successful online business she has seen trends come and go, seen promotions fail and succeed. In this time, […]

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It’s Truly Ripsnorter!

No, I didn’t know what it meant either until a couple of minutes ago. Ripsnorter (pronounced rip-SNAWR-ter), according to thesaurus.com, means ‘something or someone remarkably good or exciting’. ‘You’re ripsnorter, you are!’ or ‘You need to meet this guy, he’s so ripsnorter!’ Can you see that catching on? To be honest, I can’t either, but […]

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“Sleep Your Way To The Top”

This is the advice given by Arianna Huffington, voted by Forbes in 2014 as the 52nd Most Powerful Woman in the World.  In her new book, “The Sleep Revolution” she reveals the global sleep deprivation problem and the benefits to be reaped of getting sufficient sleep – an improved quality of life and sharper business […]

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How Your Videos Go Viral!

With YouTube now boasting a billion users, we can’t ignore the potential power of video in creating awareness for our business and educating consumers about our product. Many of us are (or considering) including video on our websites, YouTube and social media sites.   We want them to be engaging, shared and liked.  A burning question, […]

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