Category Archives for Marketing
You Owe £50 Billion!
Attention getting, isn’t it? This is the figure that is being bandied about as the amount that the UK must pay in order to exit the European Union. It’s a phenomenal amount of money, and it got me thinking as to whether or not the Brexit vote outcome would have been the same, if more […]
Continue readingLove is actually about the before and after
Everyone thinks that love is always about the actual relationship. However, when it comes to testimonials what will entice your prospect to fall in love with your product is the before and after story. What will meaningfully influence and attract prospects is if they can get an insight into the transition that your customers have […]
Continue readingDonald Trump Does It All The Time!
No matter your view of President-in-waiting, Donald Trump, he never goes unnoticed. He is a master of keeping focus on both himself and his business. Love him or loathe him, he always has an impact. In 2017 how can you ensure that you create the right awareness amongst the right audience for both you and […]
Continue readingWhat Should You and Richard Branson Have In Common?
Well, you’re probably thinking it’s that billionaire pound status (and wouldn’t we all like that!). But I’m referring to Richard Branson’s constant quest to keep close to his customers and understand them. This is critical to any entrepreneur’s success and probably one of the key contributors to Sir Richard acquiring a business empire with over […]
Continue readingWhat it REALLY takes to start a profitable online business
There is no lack of marketing advice and strategy available. I was speaking with marketing guru, Bernadette Doyle and she talked about spending hundreds of thousands on coaching and courses. In her 15 years of running a successful online business she has seen trends come and go, seen promotions fail and succeed. In this time, […]
Continue readingIt’s Truly Ripsnorter!
No, I didn’t know what it meant either until a couple of minutes ago. Ripsnorter (pronounced rip-SNAWR-ter), according to thesaurus.com, means ‘something or someone remarkably good or exciting’. ‘You’re ripsnorter, you are!’ or ‘You need to meet this guy, he’s so ripsnorter!’ Can you see that catching on? To be honest, I can’t either, but […]
Continue readingCreate and Grow a Passive Income
Freedom, flexibility and a passive income – sound appealing? These are the benefits of taking your business online. Whether you offer a video educational service or a tangible product; if you have the right online systems in place and automate them, your lead generation, sales process and fulfilment should automatically be triggered. And the best […]
Continue readingA Formula For YOU To Create Wealth
“Set yourself a goal of progressively doubling the amount you pay yourself from your business.” This is the advice given by futurist and entrepreneurship guru, Roger Hamilton, on wealth creation. Roger is CEO of an entrepreneurship training company called Fast Forward Your Business. As the product of a Chinese mother and a Scottish father, he […]
Continue readingNavigate The Potholes
Entrepreneurship has its high and lows. There are going to be patches of rough terrain on your journey to success. You need to have tactics which will allow you, in some instances, to circumvent a pothole, or in other cases when you hit it head on, to manage the situation and bounce back. What successful […]
Continue readingWhen Your Sales Run Dry …
“Keep your sales pipeline full” – this is what all the business textbooks preach. The reality, however, is that in business you will experience times of low sales (perhaps you lose a big contract) or you may even hit a period of no sales. Here are some guidelines to keep you focused on turning your […]
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