Marketing Archives - Page 3 of 3 - Marketing Breakthroughs

Mental Triggers Work Online!

Last week I signed up a new client who wants to start promoting her art tutoring online. She’d heard that I’m a Quirk Accredited Digital Marketer and knew that I’ve recently completed Jeff Walker’s Product Launch Formula course. He’s a real guru when it comes to launching online products. I’d like to share with you […]

Nurture Your Personal Brand

What do you want people to associate with when they think about your name? How do you wish them to perceive your personal brand? People in business want to connect with other people rather than with companies, so whether you’re an employee or a business owner, it’s important to enhance your brand image and reputation. […]

Is Your B2B Marketing On The Money?

Gone are the days when business to business marketing was a matter of holding a successful golf day or providing a lavish gift to secure a contract. The playing field has changed and many companies are up skilling their procurement staff, ensuring they research and understand a market, before they approach potential suppliers. Here are […]

Capture the Hearts and Minds of Your Prospects

“Selling is a transfer of feelings,” says management guru, Zig Ziglar. Not only do people make buying decisions for rational reasons, but emotional factors play a key role, even at an unconscious level. Making an emotional connection with customers is essential. Here are some tips on how to connect, whether meeting your prospects face-to-face, they […]

Be Loyal To Your Existing Customers!

Whilst focusing on growing your business by attracting new customers is key, never lose sight of the importance of nurturing your existing customers. They provide you with repeat business and can often be the source of a new opportunity. Strive to add value to the service you are supplying them, as there are always competitors, […]

Do’s and Don’t for your Website

A professional and well functioning website is the cornerstone of an Internet marketing campaign. Your online articles and social media posts should drive traffic to your website, providing the opportunity to present your product and make an irresistible offer. Do the thinking first Don’t start working on your website design before you’ve considered its role […]

Writing Online – First Impressions Count!

Just as when we meet a new person, first impressions of online content will determine whether or not we engage and for how long. Your online copy needs to have a compelling headline, a well structured layout and look easy to read. Here are four tips to bear in mind when you’re writing online copy, […]

Differentiate your product by branding!

Nowadays it’s so easy for a product to be copied, that even if you are first to market, you will soon be joined by competitors, particularly if your business segment is a growing and profitable one. To ensure your product occupies a unique space in the mind of your consumer, you need to give it […]

What’s the best Marketing plan for my business?

I’m often asked this question and my answer is always the same. Good Marketing planning begins with good fact collection and analysis – of your business performance, your environment and the market in which you operate. This is Business Situational Analysis and should be the first step in your Marketing planning process. It will highlight […]

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