Category Archives for Up-skilling the entrepreneur

When Your Sales Run Dry …

“Keep your sales pipeline full” – this is what all the business textbooks preach.  The reality, however, is that in business you will experience times of low sales (perhaps you lose a big contract) or you may even hit a period of no sales. Here are some guidelines to keep you focused on turning your […]

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Woo Your Customers!

There are strong similarities between customer prospecting and the dating game.  In both cases your intent is to create the best first impression.  Your goal is to lay the foundation for cultivating a long term relationship.  Here are some techniques to ignite that passion!  Forge an emotional connection! People are most likely to do business […]

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#1 Start Up Success Factor – It’s Not What You Think!

Thought I’d share with you a 6 minute TED talk by Bill Gross.  He’s identified the most critical factor in the success of a new business venture – and you may be surprised by his findings (I certainly was!) A serial entrepreneur, Bill Gross is the founder of Idealab, an incubator of new inventions, ideas […]

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Mental Triggers Work Online!

Last week I signed up a new client who wants to start promoting her art tutoring online. She’d heard that I’m a Quirk Accredited Digital Marketer and knew that I’ve recently completed Jeff Walker’s Product Launch Formula course.  He’s a real guru when it comes to launching online products.  I’d like to share with you […]

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Is Your B2B Marketing On The Money?

Gone are the days when business to business marketing was a matter of holding a successful golf day or providing a lavish gift to secure a contract. The playing field has changed and many companies are up skilling their procurement staff, ensuring they research and understand a market, before they approach potential suppliers. Here are […]

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Be Loyal To Your Existing Customers!

Whilst focusing on growing your business by attracting new customers is key, never lose sight of the importance of nurturing your existing customers.  They provide you with repeat business and can often be the source of a new opportunity. Strive to add value to the service you are supplying them, as there are always competitors, […]

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Harness Your Creativity

You may have grown up believing that you are not creative.  In fact all of us are creative – we just need to know how to tap into our creativity and unleash its potential.  Here are some techniques to help you get your creative juices flowing. Be an Explorer Continuously seek new ideas and approaches; […]

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Differentiate your product by branding!

Nowadays it’s so easy for a product to be copied, that even if you are first to market, you will soon be joined by competitors, particularly if your business segment is a growing and profitable one. To ensure your product occupies a unique space in the mind of your consumer, you need to give it […]

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What’s the best Marketing plan for my business?

I’m often asked this question and my answer is always the same.  Good Marketing planning begins with good fact collection and analysis – of your business performance, your environment and the market in which you operate. This is Business Situational Analysis and should be the first step in your Marketing planning process.  It will highlight […]

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Effective Technique (and a GIFT) To Manage Your Business Stress

Below is just one of the stress relief exercises recommended by Bridget Edwards, a good friend of mine and author of the self-help and practical book, “Stress Gone!” Although this technique is simple, don’t underestimate its efficacy.  It’s also sufficiently discreet for you to use whenever and wherever you’re feeling anxious; be you about to […]

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