In-house Marketing Resource - Case Studies - Marketing Breakthroughs
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In-house Marketing Resource – Case Studies

Liberty Life

While Liberty Life undertook a search for their first black head of Marketing, Shirley Anthony of Marketing Breakthroughs was contracted to act as Interim Marketing Director for a 12-month period and tasked with restructuring the department and its budgeting system.

Pick N Pay

Marketing Breakthroughs conducted a 6-week investigation into loyalty programme formats.