Marketing Implementation - Case Studies - Marketing Breakthroughs
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Marketing Implementation – Case Studies

600 SA

For five years, Marketing Breakthroughs co-ordinated advertising for this manufacturer and supplier of cranes, compactors, forestry equipment and machine tools. This involved overseeing the development and placement of all advertising material in targeted media, in addition to production of a nationally distributed monthly internal newsletter.


Working closely with joint venture partners, Nedbank and Pick N Pay financial services and their advertising agency, Shirley Anthony of Marketing Breakthroughs relaunched their brand through the production of in-store point-of-sale tools such as new brochure ware and banking kiosks.