What do you want people to associate with when they think about your name? How do you wish them to perceive your personal brand?
People in business want to connect with other people rather than with companies, so whether you’re an employee or a business owner, it’s important to enhance your brand image and reputation.
Start by considering what it is you want to be known for. Perhaps, if an entrepreneur, it’s key that your customers consider you to be honest and ethical. As a company employee, maybe you complete tasks speedily and it’s this quality that you want to define you.
Build a personal brand that is authentic and genuinely reflects who you are and not who you think you should be. Don’t be fearful about showing your vulnerability – people will be able to identify and empathise with you. Be consistent in your values and strive to deliver what you promise.
Just as a product is identified and differentiated by its packaging, so you too will be immediately assessed by your appearance. Whether an executive or a tree feller, dress appropriately. Brand building starts with making a good first impression.
Be confident about who you are and what you’re offering – confidence inspires trust and builds credibility. Keep your posture upright – it literally gives you a physical and mental lift and research shows that it releases feel good hormones.
Determine the groups or target markets with whom you wish to raise your profile. Perhaps it’s your industry colleagues or your prospects. Then find out where they hang out and network with them.
Offer your services to an industry publication, and write a regular column. This not only enhances your awareness levels but positions you as an expert.
Join a professional body relevant to your qualifications. Attend its meetings and get to know its members.
Manufacturers of leading brands constantly seek to retain their brand’s appeal by embracing innovation. Likewise, when it comes to your personal brand, stay informed of developments in your industry and aware of relevant global changes. Continual learning is imperative to success.
Webinars, podcasts, newsletters and audio books can be a great source of information and are easy to access.
Gaining knowledge about a new niche in your industry, can give you an advantage, enhancing your personal brand appeal and value.