Empower Yourself to Effectively Market Your Business

ls Master Your Marketing Formula right for me?

Is it worth it? Below you'll find some of the tough questions we get asked about MYMF - along with our honest answers. MYMF isn't right for everyone. We'll tell you everything about the programme and what it takes so you can make the best decision for YOU.

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I HAVE NO MARKETING BACKGROUND. CAN I LEARN THESE SKILLS?

I’ve worked with many people who’ve not had any Marketing training and who after the MYMF coaching programme, walk away feeling confident about making Marketing decisions which are strategically right for their business and grow their profits.

A case in point is Nicky Thomson. Here’s what she has to say:

“The Master Your Marketing Formula helped me establish excellent foundations for my art online business. I’ve now correctly defined my Avatar, grown my list of e-mail subscribers by 60% and gotten a big presence on Facebook.

What’s more, because I now know how to write online copy and offer great value to my community, I’m getting good responses to my newsletters and online specials. I’ve increased my business revenue by 20%.

To know that I have made my mark by having an influence on people's creativity through art makes me complete. Thanks MYMF!"

Nicky Thomson of Nicky Thomson Art

WHEN DOES THE MASTER YOUR MARKETING FORMULA PROGRAMME START? WHAT HAPPENS IF I MISS ONE OF THE TRAINING CALLS?

Registration for the Master Your Marketing Formula Programme opens on XXX and closes on XXX.

If you are busy, that is not a problem in relation to registering. That’s why if you’re travelling, have a big project happening or going on an exciting adventure without internet access – you don’t have to worry about missing out. You get lifetime access to MYMF.

All your training content is available online and you can access it whenever and wherever you have available time. The videos, audios, templates, and transcripts are all downloadable to your computer so you can access the training when you are off-line and they are all also viewable on your mobile phone or tablet.

You can also never “fall behind.” Becoming a Marketing Expert for your product in your business is a journey, and MYMF has been designed to support you in your success and fit into your lifestyle. You’ll learn at the pace that works best for you, in the format that works best for you and when it works best for you.

You will also get a Master Your Marketing Formula Progress Tracker which lets you set your own pace and celebrate your achievement as you make progress through the training and all your MYMF training materials will be there for you for as long as you need them.

After you register in XXX, there are 3 live training calls with me (Shirley). You will be advised of the dates and times of these calls well in advance of each call. After the training component of each call, I open the lines to answer your questions. If you can’t make a call, it will be recorded and available for you to listen to and download within a day of the call. You can send your questions in ahead of time and I will answer them on the calls.

WILL IT WORK IN MY INDUSTRY?

If there’s one thing I’ve learnt over the past 23 years of operating my Marketing Consultancy is that the basic Marketing principles apply no matter the type of product or service. I’ve proven it.

I’ve used MYMF in over 25 diverse industries from information technology to banking, mining to cosmetics, engineering to executive coaching and many other markets. The Marketing principles always apply.

IS THE MASTER YOUR MARKETING FORMULA PROGRAMME WORTH THE INVESTMENT AND WILL IT WORK FOR ME?

Not only does MYMF equip you with a structured framework for your Marketing planning, but you also learn how to brand your product, how to put in place the right foundation for launching and effectively promoting your offering online, plus you learn tactics to convert your prospects into paying customers and keep them loyal to your brand.

Here’s feedback on some of the returns and growths which my students are enjoying since completing the MYMF programme and implementing their new skills in their businesses:

“Two months after completing MYMF I signed up a new client for a 12 month team development project worth well over R 200,000. It was a direct consequence of what I’d learnt on MYMF. And further positive changes are continuously taking place as a result of the MYMF marketing framework I now have for my business.

Thank you; it was a really good investment!”

Johan Cronjé, MD, Intégro

“Since implementing the Marketing Planning Process, my customer base has grown by 10% and my turnover by +23% in 12 months. For the short term insurance industry, that’s pretty good growth and I’m very pleased.”

Mosidi Shomang, owner of Shomang Brokers

“I’ve just held a big health indaba in Cape Town. I followed the MYMF steps to obtain free publicity and contacted the local media. Lo and behold, one of the journalists actually attended the seminar. The result: we’re getting a FREE write-up (worth R30 000 in advertising space) about the event and its benefits in a publication which is targeted to our ideal target market: natural health practitioners. I’m delighted, as this will translate into greater brand exposure and bigger sales.”

Brenda Scott, owner, BeeZ HealthZ

SHOULD I BE DOING MASTER YOUR MARKETING FORMULA PROGRAMME IF I'M NOT A BUSINESS OWNER

The answer is a definite, “yes”. We’ve all seen huge changes in the past decade and what’s definite, is that there’s more to come. It’s predicted that many people currently employed in big companies will soon be entering the world of the entrepreneur and contracting their skills. This means more people competing for the customers out there.

Having the ability to Market your skills effectively will give you a much needed competitive advantage – instantly differentiating you from your opposition; putting you at the top of your game.

HOW MUCH TIME DO I NEED TO COMMIT TO THE MASTER YOUR MARKETING FORMULA PROGRAMME?

It’s simple: the more you put into the Master Your Marketing Formula Programme, the more you’ll get out of it and that time can be spread out over as long a period as you require.

If you choose to go through the programme live with me and fully participate – watching all the videos, doing all the template exercises, attending all live training calls – a very rough time estimate would be 5-7 hours per week.

If you simply want to digest the material and set your own MYMF journey pace, I suggest you set aside 2-4 hours a week to maintain momentum. Because you have access to the MYMF for life – you can also choose to do it in whatever way works for you.

There’s no “magic pill or “silver bullet” to you becoming your own Marketing Expert for your product in your business. You need to understand the Marketing concepts, apply them and continually measure your results, so you can do more of what gets the best results for your product.

You’re embarking on a wonderful journey – at times this journey will feel intense, time consuming, demanding and even frustrating – and most of all this journey will be rewarding. You’ll have a structured framework for implementing Marketing that is targeted to your ideal consumers and builds sales.

DO I GET ACCESS TO ALL OF THE MASTER YOUR MARKETING FORMULA PROGRAMME AT ONCE?

No. The Master Your Marketing Formula modules are designed to set you up for success with the training in each module building upon the learning and tools put in place in the preceding module.

Once you enrol for MYMF you get access to the Introductory Module and Module 1. When the course officially starts; Modules 2, 3, 4 and the 5th module (which is the bonus) are then released in weekly intervals, one module at a time.

Once you complete the full Master Your Marketing Formula Programme, you get lifetime access and can re-visit the modules in any order you like.

WHAT QUALIFICATIONS DO YOU HAVE, SHIRLEY, TO BE TEACHING THE MASTER YOUR MARKETING FORMULA?

I have the following formal qualifications:

Bachelor of Arts degree
Damelin Marketing certificate
2 year Public Relations certificate from the Public Relations Institute of South Africa (PRISA)
Management Advancement Programme from University of Witwatersrand Graduate School of Business Administration (received Outstanding Student and Top Syndicate Awards)
Quirk Accredited Digital Marketer

From a practical perspective, I spent 13 years working for blue chip, fast moving consumer goods multi-nationals, where I learnt my Marketing and Branding skills. I started my career as a Product Manager and progressed to Marketing Director.

For the past 23 years I have managed my own business, Marketing Breakthroughs, drafting and implementing strategic Marketing plans for over 100 clients in 25 diverse industries from banking to cellular, life insurance to food, travel to mining.

In addition, since writing my book, The NEW Entrepreneur, I have been coaching business owners, using the Master Your Marketing Formula. The results: they have a solid Marketing framework and are experiencing growth in their businesses.

"Since implementing the various strategies recommended by MYMF, our inbound communications from prospective clients have increased by more than 30% and revenues by more than 20%. Thank you, Shirley!"

Colin Human, Owner, Goalfix Financial Modellers

“Thanks to Shirley Anthony, I now have the confidence and knowledge to market my business – just what I needed as I embark on my new venture.”

Mariette Malherbe Consulting