Reinvent Yourself - Marketing Breakthroughs

Reinvent Yourself

When should you consider a change in career or your life?  When is the best time to launch a new product?

The answer: when you are experiencing success.  It’s then that you have the enthusiasm and energy to channel in a new direction.

Initiate a Second Curve

I’ve recently been reading a book by management and behavioural guru, Charles Handy.  It’s called, “The Second Curve” and in it Handy proposes that we need to make changes before the curve we are currently riding reaches its peak and begins to dip.

Use the momentum of your current circumstances and achievements to reinvent, either yourself or your business – this encourages innovation and continued success.

Second Curve in action

Let’s look at a couple of examples of people who have implemented this theory.

Steve Jobs and his team masterminded and launched the Apple Macintosh.  Not resting on their laurels, they diversified and entered the music market with the Apple iPod.  This was followed by an introduction into the cellular industry with the iPhone.

Using the impetus of that initial launch, Steve Jobs successfully established Apple as the leading global technology innovator.

Similarly, Sir Alex Ferguson led Manchester United to one victory after another during his almost three decades at the helm.  His strategy, even whilst his team was on a winning streak, was to constantly be on the lookout for new talent and open to making team changes.

The danger of not initiating the Second Curve

Let’s face it, when you are doing well it’s tempting to bask in the glory and take your foot off the accelerator.  Furthermore, making change is often uncomfortable – we tend to avoid change.

The risk of not seizing the opportunity, however, is that in the future you may be forced to make a change in your business or career, and then your circumstances may not be as favourable.

Camera equipment giant, Kodak, was a leader in its industry but failed to reinvent its business and move to the world of digital.  Today Kodak does not exist.

Be open to the Second Curve

So, how do you put yourself in a position to encourage Second Curve thinking and action?

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