When Sasfin’s Broker division sought to attract new high net-worth clients, Marketing Breakthroughs was retained to devise and implement a unique marketing intervention.
Focusing exclusively on Aston Martin drivers, the prospects were invited to travel in convoy to an exclusive country breakfast venue (sponsored by Sasfin) where they had the opportunity to network with other Aston Martin owners and listen to an address on insights gained from Warren Buffett’s 2011 financial seminar by Sasfin’s own well-known radio personality, David Shapiro.
Marketing Breakthroughs was engaged by the Three Cities Hotels to attract more international clients to its Victoria Falls Safari Lodge in Zimbabwe.
After careful evaluation of the hotel, its offerings and the surrounding environment, it was recommended that the hotel be positioned as “A Small Wonder of the World”. With the emphasis on exceptional personal service, Shirley Anthony developed a marketing plan to convey this highly exclusive image to the travel trade and guests via pricing, product offering and communications material.