How are you? Lockdown can be tough and feel never ending.
Last week I succumbed to cabin fever. My solution: phone a long distance friend via WhatsApp’s free service.
Afterwards it got me thinking about the many benefits that mobile offers, particularly to businesses.
We tend to keep our cell phones within an arm’s length and spring into action when we’re alerted by that alluring ping.
For business owners, this presents an opportunity to market to an audience that’s engaged and can generate real-time responses. It’s estimated that 99% of cell phone text messages are read by their recipients. Where else can a business find a marketing success story like that?
Mobile marketing is a cost effective way to increase your turnover and is even more relevant now, when many of us cannot visit our customers and prospects.
Here are 4 ways for you to implement mobile marketing now.
According to Google every third person worldwide owns a smartphone and mobile accounts for more than half of online searches. With figures like these your website must be optimised to format for both desktop plus small screen viewing. If you don’t have a mobile responsive website, you’re behind the competition.
You have a so-called Micro-Moment to capture the attention of your viewer when they’re online searching for knowledge or looking for a product in your industry.
Your mobile website should:
The bad news is that 40% of users will go to a competitor after a bad mobile website experience.
Not only is texting credited with a 99% opening rate but text messages are opened and read within the first 90 seconds of receiving them. In comparison, only a third of e-mails are opened and less than 0.1% per cent of Twitter and Facebook posts reach their intended audiences.
Texting is a fast, simple and value-for-money way to connect with customers and increase your turnover and brand loyalty. It can be used to announce a promotion, deliver a discount coupon and disseminate key news. It’s also very effective for customer service and relaying delivery notifications.
Texting can be set up for two-way SMS to encourage an immediate response from your recipient.
My advice is to seek expert advice when planning your SMS (Short Message Service) campaign. I found https://smsportal.com/ very helpful in explaining key concepts such as the importance of personalising your texts, allowing for opt-ins and opt-outs, targeting your communications (as not all your customers may buy the same products from you), including a Call To Action and analysing your results to improve your conversion rate to sales.
If you have the budget, consider turning your SMS into a MMS (Multimedia Messaging Service), which is just a technical term for adding pictures and videos. Imagine being able to make your customers instantly aware of a new product in this way!
More than a quarter of the world will be using mobile messaging apps, the likes of WhatsApp and Facebook Messenger, in 2020. They are a huge and largely untapped goldmine of marketing opportunities.
Offer your customers the opportunity to join you in a WhatsApp group in which you share genuine value add content related to your industry. It’s a way of keeping top of mind and engendering loyalty to your product. It also provides the chance for you to gather important customer feedback, when your customers interact with your posts.
Jess Sloane is a health nutritionist who assists her clients to follow a healthy eating regime and to lose their extra weight. She has successfully created a WhatsApp client group. Each week she shares healthy menus and tips with her WhatsApp group, using texts, 30 second videos and images.
Her online group allows her customers to interact with one another, provide encouragement and share their weight loss success stories. The benefit for Jess’s business is that motivated clients tend to achieve their weight loss goals and in turn, will enthusiastically recommend Jess’s service.
The beauty of a smartphone is that it is GPS enabled. As a business owner, you can use location marketing to your advantage, to boost your sales.
A pizza outlet owner may create a “geo fence” of a 1 km radius from its outlet. When the smartphone user enters this “fenced” area, a push notification is sent to their phone offering two pizzas for the price of one.
The pizza outlet owner is aware that he does not want to bombard prospects with this message, so the push notifications are only sent on Tuesdays from 4 pm to 8 pm and the offer is only valid until close of business on that day each week.
Mobile Marketing does not require you to be tech savvy and it’s an exciting, effective way to market your product.
I’d love to hear your thoughts. Just drop me a comment below.